Prime Set

1. Problem Statement

Interface development requires an understanding not only of its visual structure but also of the reasons behind users' actions. Without systematic research, designers may rely on personal assumptions rather than actual audience needs and behavioural patterns. This makes it harder to identify experience gaps, develop clear interaction scenarios, and establish a consistent user experience.

2. Solution

Prime Set introduces methods for user research, qualitative data collection, and subsequent analysis. The learning materials cover persona development, user journey maps, interaction scenarios, and the identification of problem areas within digital environments. Practical exercises help learners apply research findings when developing UX structures and supporting design decisions.

3. What's Inside

• Module 1: Foundations of User Research
• Module 2: Research Goals and Problem Definition
• Module 3: Qualitative and Quantitative Research Methods
• Module 4: Interview Planning and Question Design
• Module 5: Observation and Behaviour Analysis
• Module 6: User Personas and Audience Segmentation
• Module 7: Empathy Maps and User Context
• Module 8: User Journey Mapping
• Module 9: Pain Points and Experience Gaps
• Module 10: Information Architecture Based on Research
• Module 11: UX Hypotheses and Design Decisions
• Module 12: Research Findings and Documentation

4. Who Is This For?

A good fit if you:

✅ Already understand foundational UI/UX design principles and want to study user experience in greater depth.

✅ Are interested in how people behave when interacting with digital interfaces.

✅ Want to learn how to plan UX research and formulate research questions.

✅ Want to explore user persona development and audience segmentation.

✅ Want to learn how to create user journey maps and identify experience gaps.

✅ Are interested in methods for analyzing qualitative and quantitative research data.

✅ Want to learn how to support design decisions with research findings.

This course may not fit if you:

❌ Are looking exclusively for introductory materials about UI/UX design.

❌ Do not intend to study the research aspects of user experience.

❌ Want to focus only on decorative elements and visual styling.

❌ Expect in-depth programming of interactive interfaces instead of UX research.

5. What You'll Learn

After studying Prime Set, you will be able to:

• Define the goals and scope of UX research.
• Formulate research questions according to a defined problem.
• Distinguish between qualitative and quantitative research methods.
• Plan interviews and prepare neutral questions for participants.
• Analyze observations of user behaviour.
• Create user personas based on research data.
• Apply audience segmentation using shared characteristics.
• Develop empathy maps and describe interface usage contexts.
• Create user journey maps with sequential interaction stages.
• Identify pain points and obstacles within user scenarios.
• Formulate UX hypotheses based on collected observations.
• Connect research findings with interface information architecture.
• Document findings and support design decisions with research evidence.

6. Refund Information

Refund conditions for Prime Set are governed by the Elvanetariam store Refund Policy.

Before placing an order, we recommend reviewing the terms for purchasing digital learning materials, their delivery procedures, and the applicable refund provisions.